can we hide our identity on internet?

With recent data privacy law, somehow i thought that our identity will not be easily shared between sites. This is wrong, i found it today. I’m using my personal laptop for non-work related things, sometimes i use it to open our company email. Since our company will not never share our data, but somehow when i open some internet sites, i see them connect to some identity services to track the location. Surprisingly, i see it know what company i’m working for.

This is the company providing that service – not sure how they make it but i bring a lot of concern to me.

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